Made-up example, not a client. Brightside Home Cleaning and its website are invented to show what your report looks like. Real reports follow the same format.
Sample report · $149 auditLead-Leak Audit: Brightside Home Cleaning
Your score: 41 / 100 (leaking)
Most of the basics are there: reviews are easy to find and the towns you serve are clear. The biggest gaps are on a phone. Your number can't be tapped, there's no price anywhere, and after someone sends the quote form nothing tells them when they'll hear back. The form also goes to email, not into Jobber, so it depends on someone checking the inbox.
The checks
- Contact formpartly6/10
Two taps from the homepage, but 9 fields on a phone, including "How did you hear about us?" as a required field.
- Click-to-call✗0/10
The number in the header is plain text on a phone. Tapping it does nothing.
- Booking or quote pathpartly8/15
A "Get a quote" button is on every page, but it opens the same long form. No online booking.
- Jobber / Housecall Pro link✗0/10
The footer says you use Jobber, but the form sends an email instead of a Jobber request.
- Hours and after-hours pathpartly5/10
Hours are on the contact page only. Nothing says what happens to a request sent at night.
- Prices✗0/10
No prices or "from" ranges anywhere. A visitor can’t tell if you fit their budget.
- Reviews✓9/10
Recent reviews on the homepage and a working link to read more.
- Service area✓5/5
Towns served are listed above the form.
- Follow-up after the formpartly2/5
A thank-you message appears, but it doesn’t say when you’ll reply.
- Reply speednot tested–
The disclosed reply test comes with the $349 option. This $149 report is scored on 35 of 85 points, scaled to 100.
Score bands: 80–100 solid · 60–79 leaking a little · 40–59 leaking · under 40 leaking badly.
What a customer hits
The path a new customer takes on a phone, step by step.
- Finds you: Lands on the homepage from a search. Sees a big photo, the company name and a phone number that looks like a link but isn’t one.
- Decides: Scrolls for a price or a "from" range. Finds reviews and the towns you serve, but nothing about cost.
- Reaches out: Taps "Get a quote". Meets a 9-field form; the "How did you hear about us?" field is required. Sends it after about two minutes of typing.
- Waits: Sees "Thanks! We got your message." No reply time, no next step. The request goes to an email inbox, not into Jobber.
Call 555-018-4471
Serving Maple Grove and nearby towns. ★★★★★ reviews.
Get a quote- 1Number looks like a link. Tapping does nothing
- 2No price or "from" range anywhere
- 39 fields, then no word on when you'll reply
Top leaks
Ranked by how many inquiries each one is likely to cost, based on what a visitor experiences. We don't guess dollar figures; if you share your monthly inquiry count, we size them with your own numbers.
- The phone number can’t be tapped. People who would rather call have to copy the number by hand or go back to Google. Many will tap the next result instead.
- No price or "from" range. Visitors who can’t tell if you’re in budget either leave or send a form just to ask, which is slower for everyone.
- Nothing says when you’ll reply. After sending the form, people keep shopping around. Whoever answers first often gets the job.
- Requests skip Jobber. The form lands in email, so a request sent on Friday evening can sit until someone opens the inbox on Monday.
3 fixes, easiest first
Turn the header number into a tap-to-call link on every page.
- If you do it
- About 10 minutes
- If we do it
- Included in a fix bundle
Add one line above the form and on the thank-you message: for example, "We reply within 2 business hours, Mon–Sat."
- If you do it
- About 15 minutes
- If we do it
- Included in a fix bundle
Swap the email form for your Jobber request form, or connect the two, so every request lands where your team works.
- If you do it
- 1–2 hours if you’re comfortable with Jobber settings
- If we do it
- Fixed price quoted before we start
Fix 1, step by step (do it yourself)
- Open your website editor and find the phone number in the header.
- Make it a phone link: in most editors, select the number, choose "Link", pick "Phone" and type the number.
- Open the site on your phone and tap the number to check it starts a call. Do the same for the footer and contact page.
Want us to fix it for you?
Every real report ends with an offer to make the fixes inside your own accounts, at a fixed price you see before anything starts. You keep full control, and we never hold your passwords. You don't have to buy it: each fix has steps you or your web person can follow.
What this audit is and isn't: it's based on the public website and, with the $349 option, one disclosed test inquiry the owner approved. We don't log into any accounts or contact customers. Scores reflect what we saw on the day; sites change.
Want this for your website?
$149, report in 2 business days. If we don't find 3 things worth fixing, you get a full refund. Ask within 14 days of getting your report.