It's 9 pm.
Someone needs a deep clean before the in-laws arrive.
They find you and open your site on their phone. Then:
- the phone number isn't tappable, so they try the next result;
- there's no price anywhere, so they can't tell if you're in budget;
- they fill in the form and nothing says when they'll hear back;
- the form lands in an inbox nobody checks until Monday, not in Jobber or Housecall Pro where your team works.
None of these look like problems from the inside. You only see the jobs that did come in.
